The emergence of the hospitality to describe commercial service delivery in bars , hotels, restaurants and other catering activities provides a chance to look at these commercial operations with a more critical eye because of the implied meaning that these businesses provide more than services for monetary exchange. Hospitality has deep cultural significances across the globe. Although there may be some cultural variations, hospitality implies:
- altruistic giving,
- welcome for strangers, and
- feeling of safety and security.
Certainly, recent academic enquiry and debate amongst academics suggest that hospitality and hospitableness are worthy avenues of study in their own right (Lashley and Mor rison, 2000; Lashley, Lynch, and Morrison, 2007; Molz and Gibson, 2007) . The study of hospitality from social science perspectives has enabled a better understanding of host guest relationships in an array of
- non-commercial, and
- domestic settings .
In some cases, social scientists have used hospitality as a metaphor for understanding societal interactions between host communities and the guests who come as tourists, asylum seekers, foreign workers, or migrants. In the case of entrepreneurial firms, hospitality can be studied to the extent that it persuades individuals that there are opportunities to generate income. Many seem to think they have the necessary skills to provide commercial hospitality. In some cases, the perceptions are that the provision of food , drink and bed spaces requires no skill . It is something they do at home (Lashley and Rowson, 2008 ).