Consumer Markets and Buyer Behavior and Business Markets and Business Buyer Behavior

Consumer Markets and Buyer Behavior

Objectives Outline

  • Objective 1 Define the consumer market and construct a simple model of consumer buyer behavior. Model of Consumer Behavior (pp 158–159)
  • Objective 2 Name the four major factors that influence consumer buyer behavior. Characteristics Affecting Consumer Behavior (pp 159–173)
  • Objective 3 List and define the major types of buying decision behavior and the stages in the buyer decision process. Buying Decision Behavior and the Buyer Decision Process (pp 174–178)
  • Objective 4 Describe the adoption and diffusion process for new products. The Buyer Decision Process for New Products (pp 178–180)

Business Markets and Business Buyer Behavior

Objectives Outline

  • Objective 1 Define the business market and explain how business markets differ from consumer markets. Business Markets (pp 188–190)
  • Objective 2 Identify the major factors that influence business buyer behavior. Business Buyer Behavior (pp 190–195)
  • Objective 3 List and define the steps in the business buying decision process. The Business Buyer Decision Process (pp 195–197)
  • Objective 4 Discuss how new information technologies and online, mobile, and social media have changed business-to-business marketing. Engaging Business Buyers with Digital and Social Marketing (pp 197–199)
  • Objective 5 Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Institutional and Government Markets (pp 199–203)

About

View all posts by

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.