Pricing

Pricing
Understanding And Capturing Customer Value

  • Objective 1  What Is a Price?
  • Objective 2  Major Pricing Strategies
  • Objective 3  Other Internal and External Considerations Affecting Price Decisions

Pricing Strategis
Additional Considerations

  • Objective 1  New Product Pricing Strategies
  • Objective 2  Product Mix Pricing Strategies
  • Objective 3  Price Adjustment Strategies
  • Objective 4  Price Changes
  • Objective 5  Public Policy and Pricing

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