Direct and Digital Marketing
Direct and digital marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.
For buyers, direct and digital marketing are convenient, easy, and private. They give b uyers anywhere, anytime access to an almost unlimited assortment of goods and a wealth of product and buying information.
Buyers can interact with sellers by phone or on the seller’s website or mobile app to create exactly the configuration of information, products, or services they want and then order them on the spot.
Finally, for consumers who want it, digital marketing through online, mobile, and social media provides a sense of brand engagement and community—a place to share brand information and experiences with other brand fans.
For sellers, direct marketing often provides a low-cost, efficient, speedy alternative for reaching their markets.
Direct and digital marketing also offer sellers greater flexibility. They let marketers make ongoing adjustments to prices and programs or to create immediate, timely, and personal engagement and offers.
Especially in today’s digital environment, direct marketing provides opportunities for real-time marketing that links brands to important moments and trending events in customers’ lives.
Forms of Direct and Digital Marketing
Direct marketing is rich in tools, from traditional favorites such as direct mail and catalogs to dazzling new digital tools—online, mobile, and social media.
Digital and social media marketing
Using digital marketing tools such as websites, social media, mobile apps and ads, online video, email, and blogs that engage consumers anywhere, anytime via their digital devices.