Mengelola Keuangan Pribadi dan atau Keluarga

Manajemen keuangan pribadi adalah seni dan ilmu mengelola sumber daya (uang) dari unit individual / rumah tangga. Semakin seorang Wirausaha mampu memberdayakan potensi dirinya bersama sumber daya keuangan Wirausaha , maka semakin lancar dan kuat usahanyaManajemen keuangan pribadi menuntut adanya pola hidup yang memiliki prioritas. Prinsip kekuatan dari prioritas berpengaruh juga pada tingkat kedisiplinan seseorangRead More

Menjual Produk Kepada Konsumen Korporasi

Menjual produk ke konsumen korporasi memiliki perbedaan dengan menjual produk kepada konsumen retail. Perilaku korporasi tidaklah sama dengan perilaku konsumen individual. Steps: Mempelajari Konsumen Korporasi Menghubungi Konsumen Korporasi Presentasi Negosiasi Mencapai Persetujuan dan Kesepakatan Mempelajari Konsumen Korporasi Pelajari literatur tentang pasar, mendiskusikan pengetahuan teknis, operasi, dan produksi kepada anggota tim menjadi sangat penting dalam menjualRead More

Menjual Produk Kepada Konsumen Retail

Kepuasan terletak pada usaha, bukan pada hasil. Berusaha dengan keras adalah kemenangan yang hakiki (Mahatma Ghandi) Posisikan Anda adalah sebuah Company (perusahaan yang telah memiliki pelanggan). Pasangan Anda adalah Customer yang menuntut “perhatian” dari Anda. Jika Anda (company) tidak mampu “memuaskan” customer, maka sangatlah mungkin ia akan “berpindah hati” kepada kompetitor Anda dan itu adalahRead More

The Global Marketplace

Global Marketing Today The rapidly changing global environment provides both opportunities and threats. It’s difficult to find a marketer today that isn’t affected in some way by global developments. Global firm A firm that, by operating in more than one country, gains R&D, production, marketing, and financial advantages in its costs and reputation that areRead More

Creating Competitive Advantage

Competition Competitive advantage An advantage over competitors gained by offering consumers greater value Competitor analysis Identifying key competitors; assessing their objectives, strategies, strengths and weaknesses, and reaction patterns; and selecting which competitors to attack or avoid. Competitive marketing strategies Strategies that strongly position the company against competitors and give it the greatest possible competitive advantage.Read More

Direct, Online, Social Media, and Mobile Marketing

Direct and Digital Marketing Direct and digital marketing involve engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships. BENEFIT For buyers, direct and digital marketing are convenient, easy, and private. They give b uyers anywhere, anytime access to an almost unlimited assortment ofRead More

Personal Selling and Sales Promotion

Personal Selling Personal presentations by the firm’s sales force for the purpose of engaging customers, making sales, and building customer relationships. Sales Person Salesperson An individual who represents a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building. Salespeople link the company withRead More

Advertising and Public Relations

Advertising COMPANIES MUST DO MORE than simply create customer value. They must also engage target customers and clearly and persuasively communicate that value to them with two marketing communications tools: advertising and public relations. Advertising objective A specific communication task to be accomplished with a specific target audience during a specific period of time. AdvertisingRead More

Place

Supply Chains And The Value Delivery Network Producing a product or service and making it available to buyers requires building relationships not only with customers but also with key suppliers and resellers in the company’s supply chain. This supply chain consists of upstream and downstream partners. Upstream from the company is the set of firmsRead More