Marketing: Creating Customer Value and Engagement

Essential functions of Business

1, Marketing
2. Production/operations
3. Finance/accounting
4. Human resources


The process by which companies engage customers, build strong customer relationships, and create customer value in order to capture value from customers in return.

Materi Pertemuan 1

Buku Principle of Marketing


View all posts by

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.